As customers demand access to the business through online, mobile and physical stores, the concept of feedback has been radically reassessed and the customer relationship is becoming stretched across a range of touch points.
This Criticaleye forum, in association with IBM, considers how business leaders should approach the customer relationship and drive a better understanding of their clients, drawing on the first-hand experiences of: David Wild, Non-executive Director at Premier Foods; Dipak Jain Dean of INSEAD; Peter Horrocks, Director at BBC Global News and World Service and Bill Payne, VP, CRM & Industries, Global Process Services at IBM.
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Dipak Jain
Peter HorrocksRead, watch & listen to some of the latest thought leadership from our Community.
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