A New Dawn for Business Strategy


Business leaders are experimenting with more emergent strategies in response to the disruptions taking place in their markets.

Criticaleye asks Ruth Cairnie, Kevin Craven, Simon Dawson, Rebecca Lythe, Roger Martin and Peter Shore how strategy is becoming more dynamic.

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Contributors
Kevin Craven
CEO
ADS Group
Peter Shore
Non-Executive Director
Cellnex Telecom
Rebecca Lythe
Managing Director
Newmedica
Roger Martin
Founder & President of Roger l. Martin, Inc. and Professor Emeritus, Rotman School of Management

Ruth Cairnie
Board Mentor
Criticaleye
Simon Dawson
Associate
Transcend Consultancy LLP


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