The Purpose-Driven Organisation

Authored by Dawn Murden, Editor, Advisory, Criticaleye

Organisations need a big idea, something that goes beyond marketing and makes people want to come to work every day to do their best.

Points discussed in this article include: 
 
  • Find your big idea
  • Communicate it through multiple touchpoints such as small groups,  video interviews and conversations 
  • Get direction from the top team and buy-in from all stakeholders
  • Monitor and measure the impact.
 

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Contributors
Andrew Minton
Managing Director
Criticaleye
Colin Hatfield
Founder
Visible Leaders
Romana Abdin
Non Executive Director
Doctor Care Anywhere plc
Stephen Pain
Board Mentor
Criticaleye
Yetunde Hofmann
Board Mentor
Criticaleye


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