The Purpose-Driven Organisation

Authored by Dawn Murden, Editor, Advisory, Criticaleye

Organisations need a big idea, something that goes beyond marketing and makes people want to come to work every day to do their best.

Points discussed in this article include: 
 
  • Find your big idea
  • Communicate it through multiple touchpoints such as small groups,  video interviews and conversations 
  • Get direction from the top team and buy-in from all stakeholders
  • Monitor and measure the impact.
 

Share this with your Community


Contributors
Andrew Minton
Managing Director
Criticaleye
Colin Hatfield
Founder
Visible Leaders
Romana Abdin
CEO
Simplyhealth
Stephen Pain
Board Mentor
Criticaleye
Yetunde Hofmann
Board Mentor
Criticaleye


Click here to download this insight

DOWNLOAD INSIGHT



Related Insights

Read, watch & listen to some of the latest thought leadership from our Community.

Click here to download this insight
2026 Enterprise Software Tech...

In this report, Criticaleye Partner AlixPartners suggest that 2026 will likely mark a structural turning point for enterprise software, as AI reshapes not only how software is built, but how it is priced,...

Click here to download this insight
Shaping the Future of AIM

This Discussion Paper Feedback Statement by Criticaleye's Advisory Member London Stock Exchange Group has been published following a recent call for input from all stakeholders relating to the future of Lo...

Click here to download this insight
Embracing the Human-AI Partne...

Singtel faces a rapidly changing environment as geopolitics, customer expectations and AI reshape its business. In discussion with Criticaleye Senior Editor Bridgette Hall, Group Chief People & Sustainability Office...


1 2 3 4 5 6 7 8 9 10
Displaying 1 to 3 of 444




Eightfold AI Hitachi Solutions Lightsource bp NATS Google Legal & General Worldpay Workday Accenture London Stock Exchange Group NatWest Group GlaxoSmithKline plc AlixPartners FTSE Women Leaders Review British Land Rolls-Royce Palo Alto Networks Concentrix Salesforce Aldermore Group IBM Consulting Drax Group plc E.ON UK