Rethinking Customer Value

Retailers continue to be under pressure to drive innovation in a way that delights customers and is cost-effective. Yet few businesses are doing enough to entice these fickle shoppers.

Featuring commentary from:

• It is tempting to compete with the best in the pack by repeatedly investing in the latest tech trend, but jumping to quick conclusions isn't always the wisest course action. 

• Despite the potential, many businesses aren’t seeing a return from their online investment and have failed to fully recognise and monetise the allure of an in-store experience.

• Modern businesses need to be responsive to customers, but they also should be careful to avoid fickle and short-termist consumer trends.