Small and Medium Business Trends Report

Following on from a period of change, owners and leaders of small and medium business’s (SMBs) have experienced challenges including, a health crisis, large-scale social change and a volatile economy. In the now fifth edition of the “Small and Medium Business Trends” report, Criticaleye partner Salesforce, with the help of 2,500 SMB owners and leaders around the world, reflect on the current perceptions and insights of SMB owners and leaders, and how these insights have changed over time. 

Key takeaways include:
  • Two-thirds of SMB leaders say community support has been important to their company’s survival – with retail and consumer goods industries saying they relied heavily on outside support.
  • More than two in five SMBs have provided flexible working arrangements to employees during the pandemic. In doing so, new employees now expect more before starting a job such as flexible schedules and the ability to work remotely.
  • Due to the rapid use of ecommerce amongst SMBS, nearly all (90%) of SMBS are focusing heavily on data security and taking action to ensure customer information is safe.


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