Connecting with China's Consumers

Authored by Dawn Murden, Editor, Advisory, Criticaleye

What does it take to be successful in China and how can you appeal to its consumers? A number of business leaders with experience in the region reveal their insights. 


Featuring commentary from:


Iñaki Amate, Director, Greater China, Fjord 

David Comeau, Criticaleye Board Mentor and former President, Asia Pacific, Mondelez International 

Michael Crompton, General Manager, Asia, Criticaleye 

Chris Riquier, Board Director, Foxley 

Hera Siu, MD, Greater China, Pearson

Anne Stevens, Criticaleye Board Mentor & Board Trustee, Over The Wall 

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Contributors
Anne Stevens
Board Mentor
Criticaleye
Chris Riquier
CEO International
Illuminera
David Comeau
Board Mentor
Criticaleye
Hera Siu
CEO, Greater China
Cisco Systems Greater China (Beijing)
Inaki Amate
Group Director, Fjord Greater China
Fjord
Michael Crompton
General Manager, Asia
Criticaleye


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