Tom Wormald is responsible for Yonder’s data and insight practice, which combines a broad range of skills across data collection, analysis and creative storytelling. Yonder exists to help clients improve business outcomes through better connecting with the the people they exist to serve, and Tom is passionate about the power of data and insight to drive imaginative solutions to the biggest questions organisations face today.
With a Doctorate in Social Anthropology and 20 years of professional experience, Tom has a long track record of advising clients on how to think and act in new ways to achieve their full potential. He has worked across a wide range of sectors, from financial services to retail, tech and telco, property and education.
Proud father. Runner, cyclist and lifelong Oxford United supporter. Curious traveller. Intrigued and inspired by the ingenuity and inventiveness of human beings.
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