Authored by Aimie Chapple, Vice President Operations, University College London

Authored by Dominic Swords, Visiting Professor of Business Economics, Henley Business School

Authored by Phil Smith, Board Mentor, Criticaleye

Authored by Will Hutton, Principal, Hertford College, Oxford University

The global population is ageing, owing to declining birth rates and increasing longevity in many parts of the world. This ‘Silver Economy’ represents a growing and dynamic market segment that demands more attention from business. This event will tackle the opportunities for companies to benefit from this Megatrend.

Contrary to the conventional wisdom that this ageing trend is a problem, the ‘greying’ of the population represents a significant untapped growth opportunity with many industries standing to benefit from the surge in age-related demand... if only they can seize the initiative.

One obvious area to benefit is health services and wellness products, including long-term care for the elderly and pharmaceutical products. Another is in the area of communication and collaboration technologies with Cisco’s Ageing Well initiative a prime example of how companies can harness this market.

This Criticaleye film, completed in association with Accenture, discusses the hidden opportunities for companies to benefit from an ageing population.

In this clip, Will Hutton answers the following question from the delegates: "Which countries and companies are best in class at dealing with the Baby Boomers?"