Closer to Your Customers

The ability to understand why someone buys your product or uses your service is surely the elixir for businesses in the consumer age. Although putting the customer at the heart of the business strategy sounds simple, in practice, how is it actually done? And how many leaders really manage to do it?

In this article, Geraint Anderson draws on his experiences at Pirelli, Cisco and TT electronics to explain how leaders can drive a ‘customer strategy’ by monitoring, measuring and clearly defining their customers and targets, featuring comments from Kelvin Harrison and Mark Castle.

Click here to download this insight

DOWNLOAD INSIGHT





Related Insights

Read, watch & listen to some of the latest thought leadership from our Community.

PODCAST

High Impact Leadership - Epis...

Exploring what it means to be a high performing executive in today's challenging environment, this podcast is part of our High Impact Leadership series. Featuri...

READ
PODCAST

Episode 6: Criticaleye Asia P...

Featuring Criticaleye's General Manager, Michael Crompton, plus guests Benny H. Goh, Non-executive Director at Cyber Data Centre, Innovation Advisor at IPI Singapore...

READ
REPORT
Click here to download this insight

Asia Research Results 2022

This research, conducted at our Asia Leadership Retreat, provides fascinating insight into the unique and common challenges of senior leadership teams and Boards in the ...

READ

1 2 3 4 5 6 7 8 9 10
Displaying 1 to 3 of 1,596