How can good ideas cut through the inertia that often exits in corporates?

Authored by Aimie Chapple, Vice President Operations, University College London
Authored by Costas Markides, Professor of Strategy and Entrepreneurship, London Business School
Authored by Martin Grieve, Advisory Board Member, Model Britain
Authored by Ruth Cairnie, Board Mentor, Criticaleye

In this film, the panel discuss how individuals need to focus on what they can do to improve the company; they argue that leading by example is essential for this to become the culture within the company.

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Contributors
Aimie Chapple
Vice President Operations
University College London
Costas Markides
Professor of Strategy and Entrepreneurship
London Business School
Martin Grieve
Advisory Board Member
Model Britain
Ruth Cairnie
Board Mentor
Criticaleye



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