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The Power of Analytics in Re-defining and Re-inventing Customer Relationships


According to findings from the 2010 IBM Global CEO Study, getting closer to customers and re-inventing customer relationships is the single most important theme for CEOs today. In this article, IBM’s Graeme Butterworth, supported by comments from Alan Parker and David Turner, explains how businesses want to understand customer needs better through collaboration, information sharing and exploiting the information explosion to deliver unprecedented customer service. Community articles are produced directly by and for the Criticaleye Community.











Author

Graeme Butterworth
Partner Advisory Services
EY





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